# Rare: your relationships, remembered Rare is the journal you talk to. Tap the mic and tell it about your day in your own words. It keeps track of the people in your life, so you can ask about anyone before you see them again. Beneath that, Rare listens while someone tells it what happened, such as "Just had coffee with Sarah. She's starting her own company, a design studio." Rare is coming to iPhone, Android and the web. It's opening to new people a few at a time, so [leave your email on the waitlist](https://rarecrm.ai/#waitlist) and we'll write when your spot opens. ## Tell Rare Tell Rare what happened in your own words, and it **files each detail under the right people.** Say it, type it or snap a photo. When Rare isn't sure who you meant, it asks first. You don't need to say it perfectly: the ums and restarts stay in the transcript, and Rare files what you meant. On a wide screen, it lists what it understood about each person while you're still talking. Four examples from the page: - **After a meeting:** "Um, just had coffee with Sarah. She's, uh, starting her own company, like, a design studio? And her son just turned five, I think — his birthday was last weekend." Rare updates Sarah (starting her own company, a design studio) and adds Sarah's son (son of Sarah, turned 5 last weekend). - **At school pickup:** "Finally talked to Maya's mom at pickup. She's, um, Priya, and her husband is Dev. Oh, and — what was it — Maya can't have peanuts. Her party's on the, uh, the 14th." Rare adds Priya (parent of Maya, partner of Dev) and Maya (can't have peanuts, birthday party on the 14th). - **First week of college:** "Okay so met everyone on my floor tonight. Jordan's from Halifax and plays bass. Leo's the, uh, the tall one — he has a twin at McGill, I think." Rare adds Jordan (from Halifax, plays bass) and Leo (has a twin at McGill). - **Keeping up with family:** "Emma called this morning. She got into nursing school! Starting in, um, September. And Walter from church — you know, Walter — has his hip surgery on Tuesday." Rare updates Emma (got into nursing school, starts in September) and Walter (hip surgery on Tuesday). ## Meet your people Each person gets **a page of everything you've told Rare**: what matters to them, what's coming up and **what you promised.** Your journal builds a page for each person, the way a CRM would, without you filling in a single field. - **A page for each person.** A new role, a kid's birthday, a promise: each lands on the right person's page. - **A journal of your days.** Everything you've told Rare, day by day, with who was there and what changed. - **Everyone at a glance.** The people on your mind rise to the top, with when you last saw everyone else. ## Your relationship assistant **A few people to reach out to**, each with **a message already written** and ready to send. Each morning, about five minutes' worth. Not a reminder to keep in touch: something to actually send. A morning's cards, one of each kind Home makes: things due, birthdays, your promises, life events such as a trip, and after a meeting: - **Due today, Walter:** "Hi Walter, thinking of you after Tuesday. How's the new hip? Happy to drop off dinner this week." Message Walter (SMS), about 2 minutes. - **Birthday today, Wei Zhang:** "Happy birthday, Wei! Hope it's a good one. Let's get dinner soon and catch up properly." Message Wei (SMS), about 1 minute. - **Your promise, Sarah** (noted 2 days ago): "Here's the intro I promised: Priya is opening a bakery and needs a logo. I'll text you both tonight." Message Sarah (SMS), about 2 minutes. - **Trip to Lisbon, ended 2 days ago, Ravi Menon:** "Welcome back! How was Lisbon? I want to hear about the food, and whether you made it out to Sintra." Message Ravi (SMS), about 1 minute. - **After your meeting, Sam Patel:** "How did it go with Sam?" Record, about 1 minute. Any card can wait until later. ## Ask Rare However scattered your notes, **ask anything about anyone** and Rare answers from **everything you've ever told it.** Each answer names the entries it came from, and Rare says so when it doesn't know. A new conversation opens with "What's on your mind?", written in Rare's handwriting. For example, asked "Who do I know in Lisbon?", Rare answers that Claire Dubois moved there in June and Jordan's sister teaches English there, and that Ravi Menon just got back from a week there, naming the entries each fact came from. ## And the rest Every fact shows **where it came from**, and when Rare gets one wrong, **just say so.** With a brief before each meeting, on every device, even offline. - **Every fact has a source.** Sarah is "starting her own design studio", from coffee with Sarah on Sep 15. - **A brief before each meeting.** Who each person you're meeting is, and what matters to them now. - **Wrong? Just say so.** "It's Zhang, not Chang." - **On every device, even offline.** iPhone, Android and the web. ## Agents and integrations Connect **Google Contacts** and **Google Calendar**. Capture from **Plaud**, **Granola** and **Otter**. Work from **Claude Code** and **Codex**. 1. **Bring your people in.** Google Contacts and Calendar today. Email and LinkedIn next. Steps: connect Google, review the merge, stay in sync. 2. **Capture from your recorder.** Plaud, Granola and Otter, through your agent. Steps: copy the transcript, tell your agent "Capture this", and it's filed by person. 3. **Work from your agent.** Claude Code and Codex today. An MCP server soon. Steps: install the skills, ask your agent, review in History. [See all integrations](https://rarecrm.ai/integrations.md). ## No lock-in Your memories are yours, kept in **a simple file you can open anywhere**. - Open it anywhere. - Your agent can work in it too. - Every change is kept. Here is one entry, "Coffee with Sarah" on Sep 15, 2026, as it sits in the file `journal/2026/09.life`: ``` 2026-09-15 "Coffee with Sarah" tags: friends medium: in_person at: "Rosie's Café" notes: ~~~ Sarah's starting her own company, a design studio, and is looking for her first clients. Her son turned five last weekend. ~~~ task "introduce Sarah to Priya about the bakery's logo" Sarah phone: [mobile] "604-555-0142" re Priya ``` The first line says when, and what happened, like a diary. The notes are what you said, in your words. The task line is what you promised, and the lines under it say who it's about, set out so an agent can't misread it. ## A note from us We never kept up a CRM. **But we'd keep a journal.** Hi, we're Rai and Roy. We made Rare because we kept losing the little things about the people we care about: whose kid just started school, who was waiting to hear about a job, what we said we'd send. So we built the app we wanted. You tell it about your day, the way you'd tell a friend, and it remembers for you. What it keeps is yours, in plain text you can open anywhere. If you try it, tell us how it goes. We'd love to hear from you. — Rai & Roy ## Join us We'd love to **have you.** [Leave your email](https://rarecrm.ai/#waitlist) and we'll write as soon as there's a spot for you.